Joule Assets products and services are designed to inform people about Energy Reduction Assets (ERAs) and how they can invest in and create their own ERAs thereby reducing our dependence on carbon-based energy.
Joule does this by highlighting consumers' options, by describing what financing and earning opportunities are available in their location for selected measures, and by linking them to others who can help them achieve their energy reduction goals, e.g., equipment vendors, project developers, financial institutions, aggregators.
Learn more about us by exploring the links on the left, or click below to see our understanding energy reduction assets presentation.
Joule Assets works to build "Energy Reduction Asset" (ERA) Markets for:
We will do this by providing key information about financing and earnings opportunities that reduce barriers to entry and motivate linkages between buyers and sellers.
Vision:
Reduce consumers' dependence on carbon-based energy by enabling them to produce energy efficiency, beneficial energy control and clean distributed generation
Enable increased commerce between energy product and service providers and their existing and new clients by providing information critical to both to engage in commerce
Help all consumers and companies complete the projects they intend to complete, on-time with quality and efficiency
Help financial service companies place and close offers that enable ERA projects and products
Mike Gordon; Chief Executive Officer
Mike is strategic lead for Joule. He is responsible for reaching out to beneficiaries and conceptualizing and developing products and services. Mike has historically played a central role in founding industries in the energy field. He has particularly focused on building Energy Reduction Asset Markets and on empowering consumers in those markets.
Mike founded ConsumerPowerline in 2000, generally recognized as the United States' first demand response aggregator. Specializing in serving end users in deregulated wholesale electricity markets, ConsumerPowerline (later "CPower") built 1,000 MWs of demand response internationally, and until its sale to Constellation Energy Group (NYS:CEG), CPower remained the largest provider of short notice (defined as shed load within ten minutes of call) demand response in the world.
It was not Mike's first foray into the energy field. In 1981, Mike took a job as the sole employee of a 127-home heating oil buying collective, that had negotiated an advantageous "collective buying" contract with a heating oil supplier in New York City, modeled after a similar collective in Ottowa, Canada. Fueled by the energy crisis, consumer advocacy, and media attention, within three years the collective served 3,000 homes and seven heating oil suppliers. Over the next year Mike negotiated "first of their kind" collective buying contracts for consumers in Washington DC, Maryland, New Jersey, New York and Massachusetts. Today, heating oil collectives serve a major portion of the Eastern residential market, saving consumers hundreds of millions of dollars each year.
Mike holds a Masters in Public Administration from Harvard's Kennedy School and a Masters in Business Administration from the Wharton School at the University of Pennsylvania. Mike also holds a BA from the State University of New York at Binghamton.
Contact Mike at MGordon@jouleassets.com
Dennis Quinn; Chief Operating Officer
Dennis is the operational lead for Joule, building processes and products as well as supervising key staff members. Dennis most recently completed the debt financing, oversaw the design and project work, and trained the staff to commission and operate a 400MW run-of-the-river hydroproject: Shree Maheshwar Hydel Power Project in Madhya Prades in India.
Like Mike, Dennis was instrumental in founding the United States' Demand Response Industry. Prior to completing the Madyah Prades Project, Dennis founded Celerity (NASDAQ:ENOC). Celerity built and sustained customer relationships with many energy consumers including California State University, California Steel, The University of San Diego, Biosite Incorporated, the San Diego Water Authority and many other large energy consumers.
Celerity also developed a pilot project (initiated and contracted with San Diego Gas and Electric, for a ten-year stream of cash flows) in which Dennis upgraded more than 25 MWs of distributed generation ("DG"), by gaining financing for the installation of filtration and scrubbing devices on the DG, initiating and closing the sales process and overseeing every project to fruition. Additionally, Dennis managed the installation at 15 discreet client sites. In exchange, clients offered the DG into STGNE's and California's demand response markets for a ten-year commitment.
Contact Dennis at DQuinn@jouleassets.com
Back To TopFrank Maricic; Director of Sales & Marketing
Frank utilizes his entrepreneurial spirit and passion for energy reduction to promote the Joule Assets brand. Prior to founding Green Efficiency Consulting in 2009, Frank was the Director of Sales at UtiliSave, a leading energy auditing and consulting company, with clients including New York Presbyterian Hospital, Columbia University, Metropolitan Transportation Authority, Atco Properties and Management, NYU Hospital Centers, and other large energy consumers.
Following a 10-year career on Wall Street, Frank ventured out on his own to form Internet Marketing & Research, Inc. (IMR), a pioneering e-commerce and marketing company in 1995. After selling IMR in 1999, Frank led the sales and marketing efforts for two technology startup companies.
Frank is a certified BPI Building Analyst and Building Envelope Specialist and co-founder of the New York downstate chapter of the Building Performance Contractors Association.
Contact Frank at FMaricic@jouleassets.com
Back To TopGreg Karlin; Director of Market Analysis
Greg loves to build spreadsheets that parse complexity and deliver simple and functional tools and insights. Greg works with clients to help them prepare for auctions, with analytical Joule proforma software.
Greg believes that internet progress will mean that information is accessible and easily process-able. This belief is central to his approach at Joule: Greg blends software with analysis and builds tools that make markets comprehensible and accessible for all.
Greg holds a Bachelor of Arts degree in Film and Mathematics from New York University.
Contact Greg at GKarlin@jouleassets.com
Back To TopMaria Fields; Director of Market Development
Maria works to identify and develop market opportunities for Joule, focusing on microgrid, distributed generation/storage, electric vehicle and alternative energy procurement models. Working closely with key Joule partners to understand the complexities of their businesses, Maria helps to develop customized solutions that specifically address their needs.
Maria has worked in strategy, business development and venture capital in a range of industries including aerospace, biotech, medical devices as well as non-profits.
Maria earned a Masters in Business Administration with high honors from Columbia University and a Bachelor's in Mechanical Engineering and Bachelor’s in Fine Arts from Lehigh.
Contact Maria at MFields@jouleassets.com
Back To TopHumphrey Wong
Humphrey’s experience and credentials bring a wealth of knowledge and technical expertise to Joule Assets. As a Senior Analyst for ISO-New England, Humphrey developed and analyzed ideas for integrating demand response into the wholesale electricity markets. Additionally, Humphrey worked at CPower, as manager of economic policy and analyses, helping the company establish itself as a leader in the Demand Response industry.
His professional career began with Eastman Kodak as Senior Research Scientist, working in the Apparatus Division on copy products and optical materials and later, in the Electrostatics Group. During his time at Eastman Kodak, Humphrey served as Adjunct Professor at Rochester Institute of Technology, where he taught introductory physics lectures and laboratory sections to continuing education students. Community work has included active memberships with the Apollo Alliance, blueEnergy, the Rochester Coalition to End Lead Poisoning, and the Program in Rochester to Interest Students in Science and Math (PRIS2M).
Humphrey’s credentials include a PhD, MS in Physics and Materials Science from the University of Illinois/Champaign-Urbana, an MPA from Harvard University/JFK School of Government, and a Bachelor’s degree in Physics from the University of California/Berkeley. Additionally, Humphrey is a Certified Energy Manager through the Association of Energy Engineers.
Back To TopJoule Assets products and services are designed to inform people about Energy Reduction Assets (ERAs) and how they can invest in and create their own ERAs thereby reducing our dependence on carbon-based energy. Joule does this by highlighting consumers' options, by describing what financing and earning opportunities are available in their location for selected measures, and by linking them to others who can help them achieve their energy reduction goals, e.g., equipment vendors, project developers, financial institutions, aggregators.
We focus on three kinds of ERAs:
Joule Assets is developing a set of web-based applications, or "tools" that provide easily realized value with each use. They are designed to help each energy stakeholder see and understand their own opportunities in ERAs, understand the implications of financing and earnings, and realize benefits by making connections with clients and resources.
The usability and the incentives are intended to flow in all possible directions, linking all stakeholders, whether they are end-users, product suppliers, financial institutions or engineering services companies. Our suite of tools are built to take in minimal information to create optimal output - designed to answer a specific question and guide the user to other inquires depending on the user's desires.
We can start by providing basic information about ERAs, for instance, energy efficiency; about possible ERA measures to consider, such as lighting retrofits; and available rebates, tax credits and financing options, as well as a description of possible revenues. Engineering firms may use our Tools to help explain investment and upgrade opportunities for their clients that may not have been considered in the past due to incomplete information regarding available cash streams. For project managers and developers, we have tools providing contract templates, RFP forms, registration, measurement and verification procedures, and lists of service providers and aggregators.
We are creating tools that provide information in an entertaining way to encourage networking opportunities for all stakeholders to exchange ideas about how to improve the marketplace. Joule encourages client engagement and improvement of the tools through repeated and constant use. Joule seeks a many-to-many network of communication and information exchange. Only then, Joule believes, will ERA markets flourish and make a significant contribution to our nation's energy mix.